Introduction When I first started selling my jewelry there was only one real way start and that was at Art Fairs. Some people were starting email lists but the idea of an artist with a website was laughable. Amazingly, finding art fairs were almost all word of mouth. Artists would learn about fairs that were [...]
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Introduction Google analytics is a great tool to figure out how your shop is used. This is important for holidays for two reasons. First, if you have seasonal items, such as Halloween items or Christmas items. Second the holiday’s can affect the flow of your data and statistics and you need to adjust your conclusions [...]
Some posts will never get traffic. You can tweet them, optimize the keywords or promote them in forums but for some reasons people are not interested. These posts are the opposite of the one hit wonder. And sometimes it is impossible to tell why a post doesn’t move. The key thing to remember is that [...]
Roughly a year ago I wrote that the Etsy search engine gave priority to new listings and renewed items, and as a result it gave poor search results and was an ineffective form of advertising. I termed this Etsy’s 20 cent addiction because it earned the company a short term revenue increase while making shopping [...]
The renewing issue can be conflicting for different types of handmade sellers on Etsy. I know there is much debate about whether renewing is an effective or ineffective form of advertising because the Etsy search engine gives priority to new and renewed items. For sellers like me, who are just trying to cover their cost, [...]
I remember that when I first loaded my Google Analytics code into my blog I was checking it every day. The problem is that data from individual days don’t really mean much, especially if your blog is new and not getting much traffic. This observation is not completely true because national holidays, well promoted posts [...]
Google Analytics is one of the best things to happen to small online businesses. It has taken the wealth of information that websites gather, and which you as a website owner have access to, and turned it into something that normal people can understand. This information is put into a nifty graphical display that tells [...]
If You’re Selling Full Time Part 1 Measuring your success as a full time operator is interesting. If you’re a lucky person and a lot of your overhead is covered by a spouse, for example health insurance and rent, then those items can be removed from your costs. Remember measuring success is subjective; some people [...]
