Introduction When I first started selling my jewelry there was only one real way start and that was at Art Fairs. Some people were starting email lists but the idea of an artist with a website was laughable. Amazingly, finding art fairs were almost all word of mouth. Artists would learn about fairs that were [...]
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Roughly a year ago I wrote that the Etsy search engine gave priority to new listings and renewed items, and as a result it gave poor search results and was an ineffective form of advertising. I termed this Etsy’s 20 cent addiction because it earned the company a short term revenue increase while making shopping [...]
Introduction On the blogesphere there is no shortage of posts that are critical of Etsy. I have written quite a few critical posts myself such as the Etsy 20 cent addiction. At the same time I, and many others, sell and buy on Etsy. There are several reasons why I decided to sell on Etsy. [...]
Never ask buyers to leave feedback and the reasons why
Google Analytics is one of the best things to happen to small online businesses. It has taken the wealth of information that websites gather, and which you as a website owner have access to, and turned it into something that normal people can understand. This information is put into a nifty graphical display that tells [...]
If You’re Selling Full Time Part 1 Measuring your success as a full time operator is interesting. If you’re a lucky person and a lot of your overhead is covered by a spouse, for example health insurance and rent, then those items can be removed from your costs. Remember measuring success is subjective; some people [...]
Introduction Measuring the success of your online business is not as easy as it seems. In theory it should be gross amount made, which is the total amount of money you made in a year from which you subtract from your costs for that year. Then with that number you decide how much must be [...]
